With 25 properties under his belt, Doug Guller has fast become one of Texas' most prolific businessmen. In accord with his goal of diversifying and building his company, ATX Brands has rapidly expanded with a number of high profile acquisitions since its inception in 2006.
Guller started his first business, called 1-800-CHOICES, at the age of 23 with little success. Deciding that he needed more savings and business savvy he re-entered the corporate world where he quickly became the youngest vice president at Allegiance Telecom. After deciding that the time and the idea was right, he moved to Austin, Texas where he opened his first Bikinis Sports Bar and Grill. Bikinis is the world's only official "Breastaurant," as Guller trademarked the term in 2013.
Guller has found the winning combination with Bikinis – cold beer, great food, beautiful girls and sports - there are currently 13 locations grossing $25 million a year. Between 2008 and 2010, Bikinis gained 78.8 percent in annual compounded growth. The first Bikinis opened in 2006 in Austin and the growth is spreading rapidly through Texas and Oklahoma. Bikinis was named to Inc magazine's 500/5000 in 2011, 2012 and 2013, and honored as one of the Fast 50 by the Austin Business Journal three times. The company now employs almost 700 people.
Two years ago, Guller bought a small town located six miles from the infamous Luckenbach and 10 miles from Fredericksburg and renamed it Bikinis. The story garnered national press from outlets such as CNN, TIME, ABC News, Fox Business News and more. The news of a destination town in Texas named Bikinis also made a significant dent worldwide. Guller unveiled Bikinis, Texas as a premier destination spot for extravaganzas, weekend retreats, and more in July 2013.
Guller also owns Austin music & bar venues including the Parish, Historic Scoot Inn, Guller Hall, and Parish Underground, as well as the popular restaurant Pelons Tex Mex and the adjoining 508 Tequila Bar, which is on its way to becoming a staple in Austin's growing Red River downtown district. Vinyl and Upstairs on Trinity opened earlier this year on the city's fabled Sixth Street to join already-established Chicago House.
In addition to his entrepreneurial success, Guller is dedicated to charity work that benefits the local community including hosting Operation Turkey, a non-profit that serves over 12,000 meals in Texas on Thanksgiving Day, at Bikinis Sports Bar and Grills across Texas. He also hosts the Santa Pub Crawl every December, which benefits the Austin Sunshine Camps and kicks off at Guller's Chicago House.
Guller is based in Austin, Texas and has a degree in finance from Villanova University.