The Austin Business Journal's Face 2 Face series delivers some of the brightest industry leader to Austin's business community for informative and inspiring discussions. Personal stories, stories from the boardroom and opinions on today's ever-changing business environment are tackled in a fireside chat format with ABJ Editor Colin Pope.

The Face 2 Face breakfasts are usually held the second Tuesday of each month at Whole Foods' world-famous headquarters in downtown Austin. The breakfast starts at 8:30 am with a half hour of networking followed by a one-hour Q&A session with our featured guest. This discussion is fueled by questions from the audience, and most often centers on business-to-business topics that both educate and entertain.

Joel Trammell is a successful CEO and entrepreneur with a 20-year career in IT-related software companies. He is currently CEO of Khorus, which provides a business management system for CEOs, executives, managers, and individual employees. He is also Chair Emeritus of the Austin Technology Council and Co-founder and Managing Partner of private equity firm Lone Rock Technology Group. In addition, Joel serves on the boards of several public, private and nonprofit companies.

Joel's leadership as a CEO has resulted in successful nine-figure acquisitions by two Fortune 500 companies. As CEO of network management software firm NetQoS, he delivered 31 consecutive quarters of double-digit revenue growth and nearly $60 million in revenue. CA Technologies acquired the company in 2009, generating more than 10x return on capital to its private equity investors. In 2010, he co-founded Cache IQ, a storage software company that NetApp acquired two years later.

Joel is committed to using his experience to help current and aspiring CEOs. He provides advice for them on his blog at and on ( In addition, he runs a CEO seminar in Austin every year in conjunction with the Rice Alliance and the Austin Technology Council.

Joel is also the author of The CEO Tightrope: How to Master the Balancing Act of a Successful CEO. The premise of the book is that no CEO can find a point of balance and then stand still—that's not even possible on a tightrope. The expectation is that the business must always move forward. Drawn from Joel's years of study and experience, the book explores the various points of balance that challenge every CEO. He identifies what it looks like when a CEO is off balance and offers modern techniques and approaches to regain it.

Joel holds a bachelor's degree in electrical engineering from Louisiana Tech University and is a former instructor at the Naval Nuclear Power School.

He lives in Austin, Texas with his wife Cathy and three children.

Monthly from 8:30 - 10 A.M.

Whole Foods Market Global Headquarters
Plaza Level
550 Bowie Street
For questions or to register contact
Krystal Bordner at 512-494-2536 or

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Contact Doug Pogemiller at 512-494-2530 or