Joel Trammell is a successful CEO and entrepreneur with a 20-year career in IT-related software companies. He is currently CEO of Khorus, which provides a business management system for CEOs, executives, managers, and individual employees. He is also Chair Emeritus of the Austin Technology Council and Co-founder and Managing Partner of private equity firm Lone Rock Technology Group. In addition, Joel serves on the boards of several public, private and nonprofit companies.

Joel's leadership as a CEO has resulted in successful nine-figure acquisitions by two Fortune 500 companies. As CEO of network management software firm NetQoS, he delivered 31 consecutive quarters of double-digit revenue growth and nearly $60 million in revenue. CA Technologies acquired the company in 2009, generating more than 10x return on capital to its private equity investors. In 2010, he co-founded Cache IQ, a storage software company that NetApp acquired two years later.

Joel is committed to using his experience to help current and aspiring CEOs. He provides advice for them on his blog at and on ( In addition, he runs a CEO seminar in Austin every year in conjunction with the Rice Alliance and the Austin Technology Council.

Joel is also the author of The CEO Tightrope: How to Master the Balancing Act of a Successful CEO. The premise of the book is that no CEO can find a point of balance and then stand still—that's not even possible on a tightrope. The expectation is that the business must always move forward. Drawn from Joel's years of study and experience, the book explores the various points of balance that challenge every CEO. He identifies what it looks like when a CEO is off balance and offers modern techniques and approaches to regain it.

Joel holds a bachelor's degree in electrical engineering from Louisiana Tech University and is a former instructor at the Naval Nuclear Power School.

He lives in Austin, Texas with his wife Cathy and three children.


Roy Spence
Co-Founder & Chairman
Roy Spence is Co-Founder and Chairman of GSD&M

Roy Spence is Co-Founder and Chairman of GSD&M, a leading marketing communications and advertising company based in Austin. He is also Co-Founder and CEO of The Purpose Institute, a consulting firm that helps people and organizations discover and live their purpose. Along with Haley Rushing, Roy co-authored the Wall Street Journal bestselling book, "It's Not What You Sell, It's What You Stand For: Why Every Extraordinary Business is Driven by Purpose." And, most recently he authored "The 10 Essential Hugs of life," a collection of heartwarming reminders about the need for gratitude, love and goodness.

Under Roy's leadership, his agency has helped grow some of the world's most successful brands like "Don't Mess with Texas," Southwest Airlines, Wal-Mart, DreamWorks, the PGA TOUR, BMW, the U.S. Air Force, L.L.Bean and the Clinton Foundation. Roy has been a trusted advisor to legendary leaders including Sam Walton and Southwest Airlines founder Herb Kelleher. His counsel has also been sought by U.S. presidents and leaders in the State Department.

Roy has received a lifetime achievement award from the Austin Advertising Federation and was named Adman of the Century by Texas Monthly magazine. He was inducted into the McCombs School of Business Hall of Fame in 2012.

Walter Robb
Whole Foods Market
Walter Robb, CO-CEO, Whole Foods Market

With a long and varied entrepreneurial history in natural foods ranging from retailer to farmer to consultant, Walter Robb joined joined Whole Foods Market in 1991 and in 2010, was named Co-CEO along with John Mackey at which time he joined the Whole Foods Market Board of Directors. He is on the Board of Regents for the University of the Pacific and serves on the Board of Directors for both the Whole Planet Foundation and the Retail Industry Leaders Association. He serves as Chairman of the Board for the Whole Kids Foundation.

Robb is an ardent organic advocate; he works his own organic garden and has served on the Board of Directors of the Organic Trade Association and the Organic Center for Education and Promotion.

He graduated Phi Beta Kappa from Stanford University in 1976 and is a proud father and grandfather with two sons, a daughter, and four grandchildren.

Patrick Terry
P. Terry's Burger Stand
Patrick Terry, Founder, P. Terry's Burger Stand

Patrick Terry along with his wife, Kathy founded P. Terry's Burger Stand in July of 2005 at the corner of Lamar and Barton Springs in Austin, TX.   As the first restaurant in Austin to offer all-natural beef and chicken along with fresh cut french fries, P. Terry's quickly established itself as an alternative to regular fast food fare.  Today there are nine P. Terry's locations with four more planned in 2015, all in the Austin area.  

A graduate of the University of Texas at Austin, Patrick began his career in advertising at Tracy-Locke/BBDO in Dallas where he worked on the accounts of Philips Petroleum, Ben Hogan Golf and Frito-Lay.  Patrick came back to Austin in 1985 as the Director of the Texas Sesquicentennial  Commission where he oversaw Texas' 150th birthday in 1986. Before opening P. Terry's he created Rizano's Italian restaurant with two locations which he sold in 1993.

Patrick is married to Kathy, they have two children, Kate and Caroline.

Michael Hsu
Principal Architect
Michael Hsu Office of Architecture
Michael Hsu, Principal Architect, Michael Hsu Office of Architecture

Michael Hsu Office of Architecture, formerly Michael Hsu Design Office, was formed in 2005 with the goal of producing locally-engaged, design driven architecture and interiors in Austin.  Hsu's work has yielded head-turning structures for beloved brands such as Amy's Ice Creams, Uchi and Uchiko, P. Terry's Burger Stand and the ZACH Theater, leading to a 2013 ABJ cover story that deemed Hsu as the designer of Austin 2.0.

Alejandro Ruelas
CMO and Managing Partner
Alejandro Ruelas, CMO and Managing Partner, LatinWorks

Alejandro Ruelas has been an important player in the world of multicultural marketing for the last two decades. His track record as a thought leader in the space dates back to his days as head of ethnic marketing at Anheuser-Busch; a record that has continued through his role as co-founder of advertising agency LatinWorks.

Terry J. Lundgren
Chairman, & Chief Executive Officer
Macy's, Inc.
Terry J. Lundgren, Chairman, & Chief Executive Officer, Macy's, Inc.

Terry Lundgren became chairman and CEO of Macy's in January 2004 after having served as president and chief merchandising officer since 1997. Lundgren began his retailing career in 1975 as a trainee with Bullock's, a Los Angeles-based division of Federated. He held positions of increasing responsibility over the next decade and ultimately joined Neiman Marcus in Dallas, where he served briefly as executive vice president and shortly thereafter was named chairman and CEO. Lundgren led Federated's acquisition of The May Department Stores Co. in August 2005 to double the size of the company. Today, Macy's Inc. is a premier national omnichannel retailer with more than 840 stores in 45 states, the District of Columbia, Guam and Puerto Rico.

Ingrid Vanderveldt
Empowering a Billion Women by 2020 (EBW2020)
Ingrid Vanderveldt, Founder, Empowering a Billion Women by 2020 (EBW2020)

Ingrid Vanderveldt is the founder and chairman of Empowering a Billion Women by 2020, Vanderveldt Global Investments and Ingrid Vanderveldt LLC. She is on a mission to empower a billion female entrepreneurs and just announced the first big step: $100 million in credit available to women. From 2011 to 2014, Vanderveldt was the Entrepreneur-in-Residence for Dell Inc. and she created and hosted CNBC's original primetime series "American Made."

Joseph Kopser
CEO and Co-Founder
Joseph Kopser, CEO and Co-Founder, RideScout

Since the app launched in 2013, RideScout is in over 69 cities in the U.S. and Canada. It earned the 2014 U.S. DOT Data Innovation Award and Kopser was recognized as a White House Champion of Change. RideScout was acquired in 2014 by a subsidiary of Daimler AG, the maker of Mercedes-Benz. Prior to RideScout, Kopser served in the Army for 20 years earning the Combat Action Badge, Army Ranger Tab and Bronze Star.

Laura Roberts
CEO and Co-Founder
Pantheon Enterprises
Laura Roberts, CEO & Co-Founder, Pantheon Enterprises

Laura Roberts is the co-founder and CEO of the dynamic chemical company Pantheon Enterprises. Dubbed "The Toxic Avenger" by Forbes Magazine, she formed Pantheon Enterprises with a fierce commitment to shattering the myth that green technologies were less effective and more expensive. Before being steered into the business world after her father died, she was an elementary school teacher and staunch critic of business and capitalism.

Joel Trammell
Chief Executive Officer
Joel Trammell, Chief Executive Officer, Khorus

Serial entrepreneur and author Joel Trammell is a successful CEO and entrepreneur with a 20-year career in IT-related software companies, most notably NetQoS. He is currently CEO of Khorus, which provides a business management system for CEOs, executives, managers, and individual employees. He is also chair emeritus of the Austin Technology Council and co-founder and managing partner of private equity firm Lone Rock Technology Group. Joel also serves on the boards of several nonprofits and public and private companies.